Is Your Small Business Name Important?
You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake. Your business name should give your prospects some idea of what your business is about.
One of the most useful processes I've used to help my clients come up with a good name is to turn it around. Rather than looking at the name from your perspective, approach it from your prospect's perspective.
1. Identify your target market. Be specific. What are their wants and needs? Specific gender? How big are they? Do they make a certain amount of revenue? What do they look like? Draw a picture of your prospect.
2. Why should they do business with you? What are the benefits? What makes you different from all the other businesses in your industry?
Based on your answers to 1 and 2 above, brainstorm a list of words that could potentially turn into a company name. Put those combinations together and see what works best for you.
Denise O'Berry is a small business expert who helps small business owners take action to grow their business. Learn more about how to be a successful small business owner at http://www.smallbiz-bootcamp.com
Loan Tips:
Hungry to Succeed: Local Business Selected as Semi-Finalist for $1,000.00 Small Business Grant from Ideacafe.com
Tricia Ryan of The Marketing Chefs has been selected from over 700 applicants as a semi-finalist in the running to receive a $1,000.00 small business grant from Idea Cafe.com, a top-rated website for small business. The field of semi-finalists for this grant will be reduced to finalists and the winner will be determined by the vote of IdeaCafe.com's 32,000 members worldwide and announced online on June 24, 2008 on www.IdeaCafe.com.
Developing Human Resource Policies for Your Small Business
As your small business grows, you?ll discover that the more employees you hire, the more help you need with personnel issues. By the time you?re ready to establish a position or department for managing human resources concerns, it?s past time to consider a human resources policy. The idea of ?policies? make some small business owners cringe, but the hiring and management of individuals other than yourself will bring a wealth of unanticipated needs. Considering the development of such policies could sound daunting, as well, but once you put a plan into place, the process can be more streamlined. Your plan should include research, room for growth, and presentation. Start with these fundamentals and you?ll be well on your way.
Does a Small Business Really Need a Website?
Starting a brick and mortar business can be extremely difficult, first you need to come up with a business idea which will be able to compete against established businesses in the area, you need to study the demographics and your target market. Once you have a good business plan, the next step is to apply for proper funding in order to get your business started. It is very common for a well-planned business to operate for about a year before realizing any profit at all!
SurePayroll Insights Survey: Small Business Owners Rely on Web-Based Software for Big Business Success
Small business owners favor online solutions over desktop software
Small Business E-commerce Technology Company Introduces Features Designed To Reach Markets Beyond eBay
New Web 2.0 e-commerce technology company FastCommerce.com announces the introduction of Google Products as a part of a larger strategy of giving on-line businesses access to a growing number of new marketplaces beyond eBay. While eBay offers small business entrepreneurs access to an immense market for on-line sales, it also presents continual challenges to small companies running on razor-thin margins. Recent changes in policy at the on-line auction site highlight the risks of running an on-line business with only one marketplace strategy.
'Kiddie Tax' Age Jumps for Second Time in Two Years Due to Recently Enacted Small Business and Work Opportunity Tax Act; FindAGoodCPA.com Pr
The Small Business and Work Opportunity Tax Act, signed into law on May 25th, includes a provision increasing the "Kiddie Tax" age from 17 to as high as 23 for children who are full-time students, effective January 1, 2008. As the tax code continues to evolve, taxpayers can visit FindAGoodCPA.com to keep current with the tax issues affecting them.
Why A Small Business Card May Make Sense For Your Company's Finances
These days, more and more credit card companies are offering business credit cards to small businesses. A business credit card is similar to a personal credit card in terms of it having a reward program and the ability to pay for something first and settle the bill later when the credit card statement arrives. But this is where the similarities end.
Small Business Gets A Boost From Inventory Control Software
As customers we have become accustomed to the way large retail stores track the different goods they have on hand and we now expect them to provide us with up to date information on the products they have in stock. This requires a sophisticated inventory control system using barcodes and barcode scanners.
9 Things You Must Do To Maximize Your Chances Of Obtaining A Small Business Loan
To get approval for your small business loan application, you must be able to meet the lending criteria set down. Some organisations are more risk averse than others, and will therefore have more stringent criteria.
Mobile Event Marketing Firm The Borden Agency Wins a Small Business Excellence Award from the Greater Philadelphia Chamber of Commerce
Citing recognition of both extreme growth and future promise, this award further solidifies The Borden Agency's position as one of the country's top mobile event marketing agencies.
Everest Knowledge as a Service (KaaS) Bundles IT, Web Expertise and Business Operations Management for Small Business
Everest® Software, the award-winning provider of a fully-integrated business management software system for small and medium-sized businesses (SMBs), today announced the availability of their Knowledge as a Service option for companies eager to streamline their Web and multi-channel operations.
The Internet Creates A Small Business Revolution
The past 100 years have characterized by remarkable changes in every aspect of society. Certainly many new technologies such as medical systems, transportation, and computers have changed the world forever. Perhaps the most significant technological advance has come from the Internet, and in recent years a significant advance resulting from this technology has been the rise of the home-based internet business.
The Key to Small Business Growth? Buyer Alignment
Unfortunately for all buyers, each selling organization and their individual sales professionals are unique and often require immense amounts of energy to build a relationship with. This keeps buyers guessing, which in turn keeps the sales organization guessing.
Earn More Money in Your Small Business by Creating a PIG
If you really want to earn more money with your small business than you need to strongly consider adding a P.I.
Your Small Business Can Easily Stand Up And Compete With The Big Ones
There is often a feeling that it?s harder for the small business to compete with the big businesses. However there are many benefits in choosing a small company. You need to clarify how these benefits are relevant to your business, and use these benefits to gain more business and retain customers and clients.